Content Curation For SEO With Semalt Expert

Sometimes, we feel like we've run out of new content to publish. When you feel this way, it is a sign that you need new content types to publish. In this article, we will explore some of the best content from around the web to give us new ideas on what we can create. 

As website managers or content creators, we think it's either publish or we perish. It is true that your website begins to decline when you stop publishing. That is why there are tons of new content being published on the web at astonishing speeds. More marketers believe that they lose their online presence and audience. 

However, publishing at such speeds comes with its risks. Businesses find it more difficult to stand out. Readers, on the other hand, have so many options it becomes difficult to know which content is of high quality. Let's face it, you never really know when you've read the best content on a topic until you find a better one. And the circle never ends. 

These reasons are why content curation is important. By curating content that others have already published, you create more value. 

What Is Content Curation?

Content curation is a process of finding and collecting published content on topics you think are most relevant to your industry, audience, and niche. Simply put, you find content that has been written by you or someone else and convert or rewrite it to become yours. Whichever content you choose should be valuable to your audience. 

Content curation isn't just about rewriting, so you don't get flagged for plagiarism. While curating content, you should also include your views and opinions to give a fresh perspective. There is no point in curating content when it's the same as the original copy. Instead, your curated version should give your audience a reason to consume your curated content and continue visiting your site instead of someone else's. 

How can content curation help your SEO efforts?

The primary purpose of content curation is to create more valuable content for your readers. When well-executed, content curation can result in social shares, links, and ultimately better ranking for the website. 

Think of content curation as the perfect content copy. By rewriting another content, it is easier to find and fill in the blanks. When properly researched, you know exactly what you should add or remove in order to create the perfect content for your readers. Once you have your target audience interested in your work, it's all about achieving on-page SEO (good heading structure, keywords, short paragraphs) and technical SEO (optimizing for mobile devices). 

Essential factors for content curation success

Content creation isn't just about rewriting content. To successfully curate content, you need to:

Know Your Audience

In order to perfectly satisfy the needs of your target audience, you must know who they are and what inspires them. Without this fundamental knowledge, it will be difficult or near impossible to choose the most suitable content for curation. 

Add Something Valuable

Content curation is designed to attract traffic to your site. The primary aim behind it is to add more value to your content by collecting and organizing content from multiple sources. To do this, you must create true value in the content you eventually publish to your audience. They shouldn't just see it as a rip-off but the ultimate source of information that satisfies them in ways that were previously lacking. 

For example, if you compile a list of futuristic smartphones in 2025, you should explain what makes these ideas so amazing and realistic. You should also explain features that you don't really like. In your content, you should link to the manufacturer's promotion or unveiling videos, tests, reviews, and how your readers can stay updated with the progress of those devices. 

Take Inspiration From Previous Works

After doing your audience research and figuring out what they want the most but missing in a content topic, you can then proceed to create the perfect content that satisfies that need. 

To do this, you need to research what worked well in the past for other content writers. Some good sources of information include but isn't limited to the following:
To get a full scope of the topic, you should look within and outside your niche. Sometimes, you can go as far as curating content from other languages. It is important that we caution you not to copy content from these sources blatantly. Instead, view them as sources of inspiration. They should be a guide. 

Test the Curated Content

What we mean here is to play around with the different content formats you use. You can curate video content into text or vice versa. There are no restrictions on where you can source content. 

With the knowledge you gathered from your audience survey, you should know what format of content they prefer. You can then apply the different content curation tactics to create content they will love. 

You can also experiment with different content formats to see which one works best for your audience. If one strategy fails, try another; you can also try new strategies even when the current strategy is doing fine to see how your audience will react. 

Content Curation Tactics

With all this background knowledge in mind, it is now time to learn the most successful angles to content creation you can try. 

Aggregating events or articles

Not everyone has enough time to sort through every bit of information that passes through their Twitter timeline, a Facebook news feed, or newsletters. By aggregating content, you create an easy-to-digest format of content they can easily read. 

This type of content curation can be applied to every niche, and it is most effective when you keep an open mind towards it. What we mean by that is that you should consider blog articles, infographics, newsletters, videos, and podcasts. It makes sense to combine these sources as they offer a wide variety of useful information. 

Sorting data to create easy to digest content

Not everyone has time to read or digest long, complex articles. Content curation gives you an opportunity to reduce long and complex information into a more digestible format. 

Some people are looking for short, easy-to-digest information on a topic. All they want are takeaways without the burden of reading and understanding content themselves. 

Curating Survey Results

Another great example of content curation is collecting surveys and curating their results. This tactic involves you taking the survey responses and re-packing their results into valuable content for your audience. 

Visual Images

This article will not be complete if we do not mention visual curation, especially because it can appeal to your audience in different ways. Creating visual representations of the information in content makes it easier to digest, and it can be easily linked and used in multiple places. 


It is common to see large data sets getting curated. Breaking large chunks of statistics into simple content provides a tremendous amount of value. Most times, it will require a big investment of time and money, but when done right, it is worth its investment. It is also hard to copy, which gives you a monopoly with your audience. 

Expert Round-ups

Expert round-up articles are the perfect opportunity to build linkable assets by collaborating with other peers and influencers. While many argue that this is overdone, we believe it still holds tremendous value when done right. The secret way to get them right is to focus on a certain topic and involve only a select few experts. 


Content curation is a great way to source new content to publish on your site. While doing it, you should keep in mind that these tactics will help guide your content diversity and you can approach curation from any of the angles mentioned above. 

It shares a lot in common with content creation, and it works best when you make it meaningful and powerful enough to add value to your audience. 

If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.